Scale lab media
Your coffee shop, mapped out for the next 90 days.
Not another agency throwing spaghetti at your Instagram. Scale Lab Media builds you a custom 3-month roadmap — then runs it — so you always know exactly what's happening and why it's working.
[See Your Roadmap →]
Neighborhood Regular New
Visibility gets people in the door once. Third Place keeps them coming back — and brings their friends. Community events, regulars recognition, influencer seeding, and slow-season revenue plays that turn your shop into a fixture, not a stop.
Third Place
New
Get found. Get chosen. Neighborhood Regular puts your shop in front of the right people, every week — on social, on Google, in their inbox — and keeps your online reputation sharp with fast, professional review responses. This is visibility, done right.
Choose based on where you're stuck.
Struggling to get noticed at all? Neighborhood Regular.
Getting noticed but not becoming a habit? Third Place.
What's different about us?
In the shop, not behind a desk — I learn your customers by sitting with them.
Built for you, not copy-pasted — every roadmap starts from scratch.
Chosen, not just noticed — we aim past visibility, straight to loyalty.
3-Step Process
Three steps. Zero guesswork. A roadmap built for your shop, not a template.
Discover
I get inside your shop — literally — to see what's really happening with your customers, your competition, and your neighborhood.
Plan
You get a 90-day roadmap, built specifically for your shop. No templates, no generic playbooks.
Execute
We run the plan, track what's working, and adjust fast. You always know where things stand.
Why me?
Most agencies build your marketing plan from an office, using assumptions about what coffee shop customers want. I build mine from inside the shop. I spend real time in local coffee shops — working, observing, talking to owners and regulars — because you can't market a "third place" you've never actually sat in. That firsthand time is how I know what turns a first-time visitor into a regular, and what makes a local choose your shop over Starbucks without thinking twice. Every roadmap I write comes from what I've seen work in rooms like yours — not a template built for coffee shops in general.
Where A Cup Of Coffee
Is A Moment To Share.
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